AfroRoots DNA is a DNA ancestry-seeking service similar to 23 and Me and Ancestry.com DNA. It specializes in detecting DNA commonalities with populations of the African continent with more specificity than most similar services provide, which is useful to members of the African diaspora in the Americas—where there is very little physical documentation of which countries in Africa specific enslaved people brought there were captured, or where their early descendants ended up.
I designed a logo for the company, chose brand colors, and designed the box for their DNA sample collection kit.
