Alfie4000.com

Visual Brand and Website Design

Alfie is an AI-enabled coach I’ve created (as developer, designer, and CEO) that helps people figure out their big picture life priorities and start living in alignment with them. It does this by first walking them through their life so far to make a map of the weeks they’ve lived and the ones they expect to have coming, and then helping them name and rank (and intentionally deprioritize some of) their priorities.

The user then has the option of having Alfie’s help going forward, as they practice living in alignment with those choices.

My intention with the design was to give the brand a friendly, approachable appearance to offset the discomfort of mapping out finite time. I also wanted to give the site a sense of tactility, by implementing a touchable-looking paper texture and bringing in visuals reminiscent of physical scrapbooking: old Polaroids, scotch tape, handwritten notes, and the like. See more at Alfie4000.com.